The Business of Being Different
After analyzing 6.5 billion data points…
Kantar figured out the key for a company’s growth and, (un)surprisingly, it was difference.
Not running more ads, hiring more SDRs, pulling all-nighters, or R&D features. Just being unique. Companies meaningfully different to competitors get x5 higher market share and x2 higher pricing power.
Pricing power = higher margins = great growth story to tell an investor.
According to the data, there are 3 main ways to get there:
1- Building a brand people get attracted to before they need you. If you get in front of more people through design, advertisements and experiences, it can create x9 volume.
2- Being easy to find, understand, and buy when people are browsing. If you stay true to what your brand is about, it drives x7 conversion at the point of purchase.
3- Being creative with your expansion and increasing the number of uncommon occasions for people to use you by 10% boosts 17% total revenue.
All three start with knowing what makes you different. Let us help you find it.