Orbit around our Circle
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orbit around the circle
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You’ve found the place where our newsletter never expires. For better and for worse. Brand, culture, startup life.
October 14, 2026
The Business of Being Different
Kantar figured out the key for a company’s growth and, (un)surprisingly, it was difference.
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May 12, 2026
Why We Call Sweden Home
Why we call Stockholm home — even though we work globally.
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February 20, 2026
Your Raison d'Être
You probably built your identity backwards. Why the 'why' matters most.
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