The Skulpting Process
Our proprietary brand-building method.
For startups preparing to launch, raise, pivot or enter a new market.
92%
92% of a company’s value is intangible (Ideas, systems, reputation, trust).
Assess
Audit your company, investigate your market and identify your biggest gaps.
Execute
Turn strategy into messaging, visual identity and business materials for your next move.
Handover
Complete system ready to implement.
Community
Onboarding into The Circle community of investors and advisors for your entire journey.
For startups ready for unicorn status.
Kickoff
When something is off and needs a fix ASAP.
2 weeks
Starting from $1,500
What we do
Identify the two biggest gaps and fix them.
Includes
- 1 workshop
- Up to 2 priority areas
- Focused research or analysis
- 1 core deliverable
- Recommendations for next steps
Scale
Most ChosenFor startups preparing to raise, launch, pivot or enter a new market.
6 weeks
Starting from $14,000
What we do
Build the foundation system that defines how the company competes, communicates and shows up, to use across fundraising, sales, marketing, hiring, and growth.
Includes
- 4 workshops
- Company and Brand Audit
- Brand Strategy
- Go-To-Market
- Visual System
- Communication System
- Internal Brand
- Investor Readiness
- Brand Experience
- SKULPT Circle access
Expand
For taking over your market and owning your category.
16 weeks
Starting from $29,000
What we do
Applying your brand to every area in your company so customers, investors, employees and the market experience the same company everywhere.
Everything in Scale, plus
- 8 workshops
- Creative Direction
- Employer and employee brand
- Brand activation event
- Founder personal brands
- Customer Journey & Human Service Design
- Website strategy, copy, design and build
- Additional sales materials
- Extended handover and implementation support
- Ongoing strategic advisory
- SKULPT Circle access
Engagements in the format that best fits your needs. Remote - Hybrid - In-Person
Talk to us →Where the Skulpting Process takes you
“The branding is amazing.”
Alejandro Cardenas—Co-Founder & CTO, Finexa
Build brand equity that appreciates
What the S&P 500 has to say
92% of a company’s value is intangible (Ideas, systems, reputation, trust).
65% higher
forward P/E ratios for stronger B2B brands.
32 percentage points
higher revenue growth over five years for top design performers.
A brand that only makes sense in one market isn't scalable.
Skulptors
Lucia Jueguen
From banking in New York to startup funding in Latam. Trusted by founders in business development, market research and industry analysis.
Freya Lindqvist
From scientific communication at top US research university to Nordic startup ecosystem builder. Trusted by founders in creative direction, messaging and positioning.
Team
Working with global industry leaders across design, engineering, sales and curiosity.
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